Tamaños de publicación

Guía de tamaños de Instagram 2026 | Reels, Stories y Feed

Tamaños exactos en píxeles para feed, reels, historias, IGTV, foto de perfil y anuncios. Actualizado 2026.

1:1
Square feed post
1080 × 1080 px
Default, balanced for grid
4:5
Portrait feed post
1080 × 1350 px
Maximum vertical real-estate in feed
1.91:1
Landscape feed post
1080 × 566 px
Same ratio as link previews
9:16
Reel
1080 × 1920 px
Keep text 14% from top/bottom (UI safe zone)
9:16
Story
1080 × 1920 px
Same as reels; disappears in 24h
1:1.55
IGTV cover
420 × 654 px
Cropped to 1:1 in profile grid
1:1
Profile picture
320 × 320 px
Displayed as circle, upload 2x for retina
9:16
Highlights cover
1080 × 1920 px
Center your icon - edges are clipped to circle
1:1 or 4:5
Carousel
1080 × 1080 / 1080 × 1350
All slides must share one ratio
1:1
Ad - feed
1080 × 1080 px
Same as feed photo
9:16
Ad - story
1080 × 1920 px
Leave 250 px top/bottom for UI

Tips that save you a re-upload

Export at 72 DPI sRGB JPEG or PNG. Instagram strips colour profiles, so embed sRGB before upload.
Keep file size under 30 MB for photos and 650 MB for video reels.
Vertical wins. Portrait 4:5 feed posts take 25% more screen than square. Reels at 9:16 take everything.
For carousels with mixed orientation, the first slide's ratio defines the whole post - don't mix landscape and portrait.